Manually resubscribing a contact after having unsubscribed can imply non-compliance with various email laws and may result in significant fines. If your contact has been unintentionally unsubscribed, it is best practice to organically allow your contacts to resubscribe to your marketing emails with a new Form Submission on your site. Be sure to consult with legal counsel in your area to familiarize and interpret the various email laws that may be applicable to you and your recipient's country/region before applying the information found on this guide.
How to Resubscribe Unsubscribed Contacts
To resubscribe a contact that may have been unsubscribed due to a typing error or a change in email address, complete a Double Opt-in Form for your contact. Using a Double Opt-in Form will require your contact to confirm their desire to subscribe to your marketing emails and can help aid in staying compliant with email laws (see Disclaimer).
First, create a Double Opt-in Form you wish to use to resubscribe unsubscribed contacts. Be sure to include any applicable custom Fields to capture additional information associated with your contact(s).
After creating your Double Opt-in Form, complete the Form with your subscriber's correct information:
- Open the Marketing tab from the Dashboard.
- Click Forms.
- Select the Double Opt-in Form you created to resubscribe unsubscribed contacts.
- Click Preview in the top menu.
- Enter the correct contact information in the Form.
- Then, Submit the Form.
Because it is a Double Opt-in Form, your contact will need to confirm their desire to subscribe by clicking Yes, subscribe me to this list in the subscription confirmation email received in their email inbox:
If your contact does not wish to subscribe, they can choose to ignore the email received and remain unsubscribed.
The Double Opt-in Confirmation Email is an automated email sent by your site when double opt-in is enabled on a Form. Read How to Edit the Automated Emails Sent by your Site if you wish to customize the text included in your automated email. Locate the Double Opt-In Email to customize.
Disclaimer: Manually resubscribing a contact after having unsubscribed may result in non-compliance with various electronic communication and/or data privacy laws. If your contact has been unintentionally unsubscribed, it is best to organically allow your contacts to resubscribe to your marketing emails with a new Form Submission on your site. This Article and other materials posted on our website is offered for informational purposes only and is not intended to constitute legal advice. Do not rely on the information found here without consulting a licensed attorney in your location for your specific circumstances. It is ultimately your responsibility, and you hereby release Kajabi from all responsibility, to determine the laws or regulations, including international laws, applicable to you or the emails you send through Kajabi. It is always best to be familiar with ALL opt-in, opt-out, email, and spam legislation that may be applicable to you and your recipient's country/region.