Learn to set up a Webinar Pipeline using the Zoom Webinar OVO Pipeline. You can use any webinar host to run a Webinar in Kajabi, but many of our users love using Zoom.
In this article:
- Zoom Webinar Pipeline Overview
- Step 1: Set up your webinar in Zoom
- Step 2: Set up your Zoom Webinar Pipeline
- The Zoom Webinar Pipeline Blueprint
Zoom Webinar Pipeline Overview
Step 1: Set up your webinar in Zoom
To set up your webinar in Zoom:
- Log in to your Zoom account on a web browser.
- Select the Webinar tab from the sidebar.
- Click Schedule a Webinar.
- Title your Webinar, add a description, and choose a date and duration.
- Make sure registration IS NOT REQUIRED.
- Check that the Host's video will be on when the webinar starts.
- Select Record the webinar automatically if you would like to keep a copy for later use.
- Click save and scroll down on the page to copy your Zoom Webinar link:
Step 2: Set up your Zoom Webinar Pipeline
To create a Zoom Webinar Pipeline:
- Open the Marketing tab from the dashboard and select Pipelines.
- Click + New Pipeline.
- Choose Zoom Webinar from the Pipeline Blueprints.
- Watch the video and click Create Pipeline.
- Fill in the form with the same information you set up your webinar with on Zoom.
- Paste the webinar link from Zoom.
- Add an Offer if you are selling.
- Generate the pipeline:
The Zoom Webinar Pipeline Blueprint will build:
Users will register to your webinar on this page and opt-in to receive any updates or news about the event. Let your customers know what you’ll be teaching during your webinar and why they should register!
Event with lead up and follow up Email Sequence
The Registration Page will register the user to the Event as well as subscribe to the Event's lead up and follow up Email Sequence. There will be a total of nine emails around the Event:
- 4 reminder emails, the last of which will contain a link to the zoom room.
- 5 follow up emails that will link to your sales page.
All of the copy in these emails are designed directly from Brendon Burchard's Expert's Academy.
Immediately after registering your users will be taken to the confirmation page. This is the place to say thanks for registering and give them a reminder for when the event will take place. 📅
After your webinar has concluded and the event is over, your users will be sent an automatic email with a link to this page. Reiterate a few of the most valuable points from your webinar and sell your viewers on your main offer. 💸
This is where you convert!
Lastly, the Pipeline will add the Offer's checkout page to the Pipeline. Make sure the checkout page is ready to go and start taking payments!